Charles River
Oakhill, Radstock BA3, UK
Job Summary The Marketing Manager, Cell and Gene Therapy will design, develop, and implement global marketing strategies to support business goals and objectives, execute tactical plans, analyze key results and report on outcomes. They will also identify new opportunities to optimize products and services positioning to increase market share and to communicate the optimal end-to-end customer experience for this important and exciting market we serve. Job Responsibilities: • Translate market research/needs into comprehensive product/portfolio campaign strategies driving objectives, key results, and ROI (value). • Responsible to develop, implement, track, and optimize multi-channel marketing campaigns, including web, SEO/SEM, email, social media, and display advertising based on in depth analysis of data, brochures, insights and customer behavior, in support of companywide services, in alignment with other marketing team members. • Measure and report...