Bitfinex
London, UK
The Performance Marketing and Customer Acquisition Manager will be responsible for implementing and measuring all Bitfinex marketing efforts to ensure optimization for return on investment and conversion. He or she will also be responsible for delivering strategies to bring in experienced retail and professional traders, utilizing token listing activation campaigns, the Bitfinex Affiliate Programme and other acquisition tools to attract new customers to the platform. The successful candidate will assist in the planning and implementation of all marketing initiatives and will develop a measurement and metrics dashboard to ensure marketing spend and return is aligned and optimized to deliver on Bitfinex objectives. She or he will set performance targets across our paid marketing activities, including social media advertising, programmatic advertising and sponsorship, and set up monitoring tools, and work with our agencies, to ensure timely delivery of relevant information to...