Tripadvisor
London, UK
Bokun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and marketing platform for tours and activities operators globally that enables them to streamline their back-end operations and connect to an ecosystem of online travel websites to grow their business. We are looking for a creative, results-oriented, data-driven Product Marketing Manager whowill work closely with product managers to lead efforts to grow Bokun. This role will have a strong emphasis on optimizing conversion by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns which includes emails, in-product comms and webinar  You will: Set growth and retention targets and create quarterly marketing plans Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the customer journey Drive the go-to-market...